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Magnifi Home Privacy Policy

This Privacy Policy describes and discloses the privacy practices of Magnifi Home Inc. d/b/a Magnifi Home (“Magnifi Home”) and the possible uses of the information that we gather via http://www.magnifihome.com/, our mobile application(s), and via other submissions by you to Magnifi Home (together, the “Site and Services”). By using the Site and Services you consent to the terms of this Privacy Policy. If you do not agree to the terms and conditions of this Privacy Policy, including having your personally identifiable information (“Personal Information” as defined below) used in any of the ways described in this Privacy Policy, you may not be able to use certain parts or features of our Site, Products and Services. Magnifi Home may update this Privacy Policy from time-to-time in our sole discretion. It is your responsibility to review the Privacy Policy for any changes each time that you use the Site and Services and you are bound by such changes. Your use of the Site and Services following us posting a new privacy policy on our Site signifies that you agree to and accept the Privacy Policy as modified.

Information Collected

Magnifi Home collects information on our users in various ways, such as, by your voluntary submissions, participation via the Site, Products and Services, from third parties with your consent, and through cookie and other tracking technology. Magnifi Home collects the following information:

  • Personal Information

    – “Personal Information” refers to information that tells us specifically who you are, such as your name, phone number, email, address, postal address, and possibly information relating to certain support or customer service issues. In many cases, we need this information to provide you with many of the products and services that you may have requested.

  • Session Data/Visit Recording

    – By visiting the Magnifi Home Site and Services, you are agreeing that all your actions taken while visiting the Site, Products, and Services may be recorded by Magnifi Home and provided to third parties and partners. These actions may include but are not limited to filling out webforms and accepting other terms and conditions and providing certain consents.

  • Cellular Phone Numbers

    – By providing a cellular telephone number to us, you expressly consent, and authorize us or a third party on our behalf, to deliver autodialed or prerecorded telemarketing calls and/or text messages to the number you provide. For verification and user identification, you may be required to consent to these calls as a condition to utilizing the Site, Products and Services; withholding your consent may prevent us from providing certain services to you. This consent encompasses all future autodialed or prerecorded telemarketing calls and text messages from us or a third party placing these calls on our behalf. You may revoke consent to receive text messages at any time by contacting Magnifi Home.

  • Aggregate Information

    – We may collect general, non-personal, statistical information about the use of the Site, Products and Services, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which data, including hyperlinks, if any, they click on. This information represents a generic overview of our users, including their collective viewing and use habits, and allows us and other third parties to modify information, promotions, offers and/or discounts on products and services based on user traffic and behavior. We collect this information through the use of technologies such as “cookies” and web beacons, which are discussed in greater detail below. We collect this information in order to help enhance the Site and Services to make for a better visitor experience.

  • Third Party Information

    – We may supplement information you provide to us with information from other sources, such as information to validate or update your address, payment card or other demographic and/or lifestyle information. We use this information to help us maintain the accuracy of the information we collect, to enable us to fulfill our products and services, to target our communications so that we can inform you of products, services and offers that may be of interest, and for internal business analysis or other business purposes consistent with our mission.

  • Cookies

    – Magnifi Home may automatically collect non-personally identifiable information and data through the use of cookies. Cookies are small text files a website uses to recognize repeat users, facilitate a users ongoing access to the website and facilitate the use of the website. Cookies also allow a website to track usage behavior and compile site usage information that will allow for the improvement of content and target advertising. Most web browsers allow you to control cookies, including whether or not to accept them and how you can remove them. You may set your browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. However, please be aware that some features of our Site, Products and Services may not function or may be slower if you refuse cookies. You may also get cookies from any of our advertisers or other third parties with links on the Site as described below. We do not and can not control these cookies. The use of advertising cookies sent by third party ad servers is standard practice within the industry. We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services.

  • Ad Choices

    – You may choose whether to receive some Interest-based Advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us and third parties may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, including use of Cross-device Data for serving ads, visit http://www.aboutads.info/choices/ , and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program specifically for mobile apps (including use of precise location for third party ads). Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/ . Even if you choose to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective.

  • Other Tracking Technologies

    – Tracking technologies may record information such as Internet domain and host names; protocol (IP) addresses; browser software and operating system types; clickstream patterns; the MAC address or other technical information from your mobile device; location information through GPS, WiFi, Bluetooth, or similar technologies; and dates and times that our Site and Services are accessed. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the computers that “serve up” webpages, automatically identify your computer by its IP address. The Site and Services may also use technology called “tracer tags”. These may also be referred to as “Pixels”, “Clear GIFs” or “Web Beacons”. This technology allows us to understand which pages you visit on our Site and other ways you interact with our Site and Services, such as purchases made through the Site and Services. These tracer tags are used to help us to optimize and tailor our Site and Services for you and other users of our Site and Services. We may link the information we record using tracking technologies to Personal Information we collect.

  • Do Not Track

    – Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, Magnifi Home and our Site do not recognize DNT.

Use of Information

The information Magnifi Home collects is used in a variety of ways, including

  • for internal review;
  • to improve the Site and Services;
  • to optimize products and/or services;
  • to verify the legitimacy of certain data;
  • to notify you about updates to the Site, Products and Services;
  • to let you know about data, products, services, and promotions that you may be interested in;
  • for our marketing purposes and the marketing of discounts offered through our Site and Services by service contractors or health care related providers (collectively “Service Providers”);
  • to fulfill and provide products and services, including personalized or enhanced services, requested by you; and
  • internal business analysis or other business purposes consistent with our mission; and to carry out other purposes that are disclosed to you and to which you consent.

Disclosures and Transfers of Information

We do not disclose Personal Information to third parties, except when one or more of the following conditions is true:

  • We have your permission to make the disclosure;
  • The disclosure is necessary for the purpose for which the personal information was obtained;
  • The disclosure is permitted or required by relevant law;
  • The Personal Information to be disclosed is otherwise publicly available in accordance with the applicable law;
  • The disclosure is reasonably related to the sale or other disposition of all or part of our business or assets;
  • The disclosure is for our own marketing purposes (including, without limitation, for Magnifi Home to market services to you on third-party social media platforms such as Google or Facebook), or, with your authorization, for the marketing purposes of other third parties;
  • The disclosure is combined with information collected from other companies and used in conjunction to improve and personalize services, content, and advertising from us or third parties;
  • The disclosure is in our sole discretion necessary for the establishment or maintenance of legal claims or legal compliance, to satisfy any law, regulation, subpoena or government request, or in connection with litigation;
  • The disclosure is in our sole discretion about users who we believe are engaged in illegal activities or are otherwise in violation of our Magnifi Home Terms of Use, even without a subpoena, warrant or court order; or
  • The disclosure is to outside businesses to perform certain services for us, such as maintaining our Site, Products and Services, mailing lists, processing orders and delivering products and services, sending postal mail, processing claims for lost or stolen certificates, providing marketing assistance, confirming your identity for review integrity, and data analysis (“Administrative Service Providers”), including Administrative Service Providers outside the country or jurisdiction in which you reside.

Prior to sharing of your Personal Information with others, agreements are made between Magnifi Home and such outside parties to whom we are transferring data to provide for the allowable use and security of the transferred information in accordance with this Privacy Policy and the applicable law. If Magnifi Home becomes aware that any such outside party is improperly using or disclosing Personal Information, we will notify that outside party and request that it take reasonable steps to cease such use or disclosure.

We may provide certain Personal Information as a service to others for their marketing purposes. If you notify us that you no longer want us to share your Personal Information, we will cease sharing your Personal Information. However, except as otherwise stated in this Privacy Policy, we do not directly control the third parties to which we share such Personal Information and you will need to further notify such third parties directly if you would like them to cease use of your Personal Information.

We may also disclose aggregate visitor data in order to describe the use of the Site and Services to our existing or potential business partners or other third parties, or in response to a government request. We may also share aggregated demographic and preference data with third parties to enable the provision of targeted information, promotions, offers and/or discounts on products and services.

Data Security, Integrity, and Access

The Personal Information you provide and we collect is stored within databases that we control directly or through our Administrative Service Providers. As we determine appropriate and as required by the applicable law, we use security measures appropriate for the sensitivity of the Personal Information and consistent with industry standards, including physical, organizational and technological protections, such as firewalls and encryption, to protect your Personal Information. We also may use industry standard encryption technology to protect credit card, other payment, and password information. However, since no security system is impenetrable, we cannot guarantee the security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

Personal Information may only be accessed by people within our organization, our third party service providers who require such access to provide you with the services indicated above, or any other party that you have provided us with authorization to share such information with.

We retain Personal Information that we collect only as long as reasonably necessary to fulfill the purposes for which it was collected or to otherwise meet any legal requirements.

Your information may be transferred to, and maintained on, computers located outside of your state, province/territory, or country where the privacy laws may not be as protective as those where you live. If you are located outside the United States and choose to provide information to us, please be aware that we transfer Personal Information to the United States and process and store it there. As a result, this information may be subject to access requests from governments, courts, law enforcement officials, and national security authorities in the United States according to its laws. Subject to the applicable laws, we will use reasonable efforts to ensure that appropriate protections are in place to maintain protections on the Personal Information. By submitting your Personal Information, you consent to having your personal data transferred to, processed, and stored in the United States.

Magnifi Home may assign you a user ID and a password when you as part of your participation and access to the Site and Services. Your user ID and password may only be used by you and the members of your household. You may not share your user ID and password with anyone else, and you are solely responsible for maintaining and protecting the confidentiality of your user ID and password. You are fully responsible for all activities that occur under your user ID and password.

Credit Card Information

We may share credit card information with trusted third parties in order to bill you for our products and/or services. We use third parties for secure credit card transaction processing, and we send billing information to those third parties to process your orders and payments or to validate your credit card information on file. Credit card information is encrypted during transmission and whenever stored within our systems or with our vendors. In addition to utilizing encryption that meets the US Governments FIPS 140-2 Certification, we take care to store only the amount of information required to bill you for services.

Our credit card processing vendors use security measures to protect your information both during the transaction and after its complete. Credit card processing vendors are certified as compliant with multiple industry-standard compliance frameworks including the Payment Card Industry (PCI) Service Provider Level 1, the SSAE-16 audit standard.

Third Party Websites and Links

Please note that you may have cookies placed on your computer by third party websites that refer you to the Site. Although we do not share your Personal Information with these third party websites unless you have authorized us to do so, they may be able to link certain non-personally identifiable information we transfer to them with Personal Information they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. In addition, Magnifi Home would like to inform you that anytime you click on links (including advertising banners), which take you to third party websites, you will be subject to the third parties privacy policies. While we support the protection of our customers privacy on the Internet, Magnifi Home expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Information by third parties.

Our Site and Services may contain links to other sites operated by third parties. Magnifi Home does not control these other sites and is not responsible for their content, their privacy policies, or their use of Personal Information. Magnifi Home`s inclusion of such links does not, by itself, imply any endorsement of the content on such sites or of their owners or operators except as disclosed on the Site and Services. Any information submitted by you directly to these third parties is subject to that third party`s privacy policy.

Children`s Privacy

Magnifi Home does not intend for the Site and Services to be used by individuals under the age of majority within the jurisdiction in which they reside.

We do not seek or knowingly collect any Personal Information about children under 16 years of age. If we become aware that we have unknowingly collected Personal Information from a child under the age of 16, we will make commercially reasonable efforts to delete such information from our database. If you are the parent or guardian of a minor child who has provided us with Personal Information, you may contact us using the information below to request it be deleted.

Governing Law; Visitors Residing Outside the United States

This Privacy Policy and the privacy practices of Magnifi Home will only be subject to the laws in which Magnifi Home provides its services.

You may contact us with any questions, or to request a list of third parties to whom we may disclose information for marketing purposes and the categories of information we may disclose. See below: How to Contact us.